CRIME AT FOX CRIME
ACTIVATION
DIGITAL
SOCIAL
ACTIVATION
DIGITAL
SOCIAL
The next Integrated Campaign for FOX Crime was the solution we implemented when the channel asked us to take its social media audience to television for its 10th Anniversary.
FOX Crime is a FOX channel dedicated to mystery and investigation series. Its public is very senior and little used to interact with brands on Social Networks.
The main difficulty was finding an emotional connection that would bring the FOX Crime audience to action. But our research revealed that these people fervently followed their favorite series because they loved trying to solve the mysteries before their protagonists.
So we offered them a good mystery to solve.
FOX Crime is a FOX channel dedicated to mystery and investigation series. Its public is very senior and little used to interact with brands on Social Networks.
The main difficulty was finding an emotional connection that would bring the FOX Crime audience to action. But our research revealed that these people fervently followed their favorite series because they loved trying to solve the mysteries before their protagonists.
So we offered them a good mystery to solve.
Agency:Leo Burnett / Digitas Lisbon
Creative Direction:Zarik Ahuir.
Art Direction:Fábio Lemos.
Copy:Antônio Neto.
Creative Direction:Zarik Ahuir.
Art Direction:Fábio Lemos.
Copy:Antônio Neto.
AWARDS
1x Gold // Media & Entertainment - Sapo Awards 2018
1x Gold // CCP (Portuguese Club of Creatives) 2018
1x Silver //CCP (Portuguese Club of Creatives) 2018
1x Gold // Media & Entertainment - Sapo Awards 2018
1x Gold // CCP (Portuguese Club of Creatives) 2018
1x Silver //CCP (Portuguese Club of Creatives) 2018