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Heineken the Cave

ACTIVATION
DIGITAL
With almost all Portuguese football teams out of the UCL Round of 16, Heineken has given us a challenge: How can we encourage the community to follow UCL since their teams are no longer participating?
Answer? The Cave, a local activation where the love for football is bigger than shirt.


/// Video Teaser ///


/// Activation Report Video ///



Agency: Leo Burnett Lisbon
Creative Direction: Steve Colmar, Nuno Salvaterra, Zarik Ahuir.
Art direction: Fábio Lemos
Copywriter: António Neto

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