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NETFLIX ORANGE PRIDE PAREDE

ACTIVATION
PR
Orange is the New Black is a TV series free of stereotypes. To promote the second season we produced the first electric trio by an entertainment brand at the Sao Paulo 2014 Gay Pride Parade.

The impact was so great that it inspired San Francisco and New York to do the same. 






Agency: VML Brazil
Creative Direction: Wellington Ferreira, Jairo Anderson e Silmo Bonomi.
Art Direction: Fabio Lemos
Copy: Mariana Albuquerque

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