Art Direction
Ourolac was founded in 2002 and began its activities in the dairy products market. Over the years, the company has evolved and developed new solutions to improve people's lives.

With operations in Brazil and abroad, the company is a reference in the soft ice cream and dairy beverage market in the fast food segment, with products consumed by more than 50 million people every month.

A dynamic company needed a new name, a new brand to reflect its constant evolution, and communication to present itself and differentiate itself in the market.

Inspired by one of its core values, "We believe in God," and taking into account its history with the element gold (Au) in its new name, Ourolac becomes Daus - a brand of solutions and ingredients for food and nutrition.

The logo, inspired by product labels, conveys strength and security. Together with the new positioning "We promote new solutions", it underlines Daus' courage to innovate based on industry needs, behaviors and trends.

Daus is based on two business units: Ingredients & Food Solutions and Health Science.

Agency:Ana Couto

São Paulo - Brazil | Say Hello!